Snow White Theater Promo Kit

From the 1950's through the 1980's, movie studios provided movie theaters with promotional ideas to help them advertise their movies in local media. This is a promotional guide from Disney for the 1976 re-release of "Snow White". It consists of a large book filled with information about the movie, and details the promotional materials available from Disney, such as trailers and posters. The 20-page book measures 11x15" and includes information on Snow White, the toys that will be available while the film is in theaters, and outlines Disney's advertising campaign. The kit also includes several "ad slicks" - artwork for theaters to customize for advertising in local newspapers. It is in very good condition with no tears or folds, although the cover has a mark where a sticker was removed.