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The must-have item for any Disneyland collector is this original guidebook that was sold when the park first opened in 1955. This illustrated booklet was created before the park was completed, so there are no actual photographs in it. Late in 1955, it was replaced by the "Disneyland In Natural Color" guidebook (see the re-issue shown below) which did contain photographs of the various attractions. But this first guidebook remains an iconic souvenir from that memorable year when the world discovered The Happiest Place On Earth. The guidebook sold for $1.00 and cost Disney over $1.00 to print. They sold them with mailing envelopes so that the first visitors could send them to friends and family who would then be tempted to visit Disneyland themselves. By all accounts, they were so successful that this is why the guidebooks remain a staple of Disneyland merchandise to this day. This copy is in very good condition and is a great vintage Disney collectible. |
This page was last updated on November 4, 2011
Disneyland 35th Anniversary Pop-Up Map |
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Disneyland colorful 3D souvenir map from 1990. |
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Lion King Premiere Program |
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1994 Theatrical Program including a special sericel. |
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Hercules Premiere Program |
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Sold during the premiere run of the movie in 1997. |
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